By Joel Cone. Download the article here.

Both the popularity and thorniness of short sales are evidenced by the existence of Short Sale Pros, a San Diego web-based company promoting itself as a solution for real estate professionals, investors and homeowners trying to navigate the short sale negotiation process.

“Homeowners are starting to realize that loan modifications aren’t as great as they thought they were going to be.  From the loan modification end, if you can’t help with that then short sale is the next logical thing,” said Michael Corradini, adding that short sales are becoming easier to negotitate “across the board and it seems no matter what market.”

Corradini, whose firm was working on an estimated 240 files in May, said negotiating short sales all comes down to how a potential homebuyer, investor or real estate professional approaches the bank and presents the numbers. One tip he suggests when negotiating a short sale… continued here.